Systematic inclusion of youth and their engagement in exposure to progressive, creative and pluralistic traditional culture, through making our folklore relevant to them.

Inculcate a deeper understanding of our identity and pluralistic past, entailing layers of cultures over centuries, amalgamating into a sense of robust present.

Accentuate the diversity of folk cultures __ lifestyles, songs, music, languages, foods, geographical links and perspectives, intertwined in Pakistan’s folklore.

Using internet, social media, as well as mainstream radio and television, as new grounds for Lok Virsa to disseminate its message.

Making Lok Virsa a vibrant hub of expression, discussion, performances and coming together of ethnic communities, folklorists, performing artist, students and scholars, who would develop a high level of ownership of this platform and use it for collaborative programs.